WiththehelpofGloriahiswifeTomPetersonworkedformanyyearstobuildasolidbusinesssellingtelevisionsetsstereosystemsandhomeappliances.Tomdevelopedanexcellent withtheirfullsatisfactionguaranteeandfriendlyservice.Hewasproudofhishighpercentageofrepeat .
AboutfiveyearsagoTomwas bytheownersofacompetingcompanyStereoSuperStores.Theywantedhimto themout.Thepricewasveryattractive.Everythinglookedgood.Beforemakinghisfinal TomaskedGloriawhatshethoughtaboutthepurchase.Shetoldhimthat thenumberslookedgooditdidn'tfeel toher.HoweverTomwassoself-confidentandsoconvincedthatthiswasarare hewentaheadandmadethe .Withinmonthshediscoveredthathehadmadeabig .Hehadpaidtoomuchfora company.Hetriedashardashecouldtomakeitworkoutbuthecouldn'tturnthings .Hewasforcedintobankruptcy(破产).Hewasabouttoloseeverythingincludinghis business.
Tomwasembarrassedbutheisasurvivor.Helookedathissituation.Hedecidedto admithismistakeandratherthangettingstuckinlawsuits(诉讼)hewouldfocushis onsavingandrebuildinghisoriginalbusiness.Hesawalsothathehadmadeamistakebynotlisteningtohis andthatheneededtolearnfromthis .Hedealtwiththecrisisinawaythatdelighted peoplewhointurn respectforhim.Oldcustomerspouredintohisstore.HeandGloria _tochangesinretailing(零售)andhavebuiltanevenbetterbusinessthanbefore.
Inthebusinessworlditisnaturaltogainandloseof Peterson’sexperienceisanexample. Onlythosewhoregardtheirmistakesasgiftsandlearnfromthemattractendlessprofits.
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